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Lululemon |
Established: 1998 Price Point ($CDN): Pants $100, Top $100 Description of Current Product Line: Trendy clothing that can be worn for yoga/athletic purposes, as well as for day-to-day activities. Current line features pants, t-shirts, tank tops, undergarments and accessories. Vibrant colors this season (bright pink, green and yellow). Men’s Line: Yes Pros: Very popular, fits most body types, maintains its shape well (after washing), high quality Cons: Expensive, not a lot of variety of styles Would I Buy It? Yes! |
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Nike Yoga |
Established: 2002 Price Point ($CDN): Pants $90,Top $70 Description of Current Product Line: Mature with a trendy flair, worn primarily for yoga/athletic activities. Limited styles of pants and tank tops shown in some bright colors, but mostly neutrals. Men’s Line: Yes Pros: Nice styles and colors Cons: Doesn’t fit well (too tight in waist and too baggy in legs), poor selection of products in-store (Sporting Life), too traditional styles Would I Buy It? No |
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Mahanuala (Puma) |
Established: 2004 Price Point ($CDN): Pants $70, Top $80 Description of Current Product Line: Recently launched and targeted toward a younger audience. Line includes pants, tank tops, t-shirts and a variety of halter-tops and shorts. Styles and patterns are fresh and unique. Men’s Line: No Pros: Nice selection of products, tops fit well, good quality Cons: Pants look awkward, extremely low brand awareness Would I Buy It? Yes |
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TNA (Aritzia)
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Established: 1984** Price Point ($CDN): Pants $90, Top $100 Description of Current Product Line: Line includes sweatpants, sweatshirts, and sweatshorts in addition to its “yoga inspired” clothing. Products are typically worn for casual outings as opposed to yoga/athletic purposes. Design is very similar to Lululemon – solid color pants (usually black or blue) with a stripe across the waist. Men’s Line: No Pros: Trendy, fits well (same as lulu), classic colors and patterns – nothing too crazy Cons: Extremely poor quality (after one wash the pants lose their shape), expensive Would I Buy It? No |
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Roots Yoga |
Established: 2003 Price Point ($CDN): Pants $60, Top $65 Description of Current Product Line: Yoga wear for middle-age adults who want to look and feel young in their clothing. Styles are nice, and the colors are fairly neutral, sometimes with a splash of color. Material is thicker than the competitors’ products, giving the clothing a tough feel. Men’s Line: Yes Pros: Good price, nice selection, trustworthy company Cons: Products do not fit well (too loose everywhere) Would I Buy It? No |
Notes
* All prices for pants & tops were obtained from company websites, with the exception of Roots which was quoted over the phone.
** Aritzia was founded in 1984 and has carried its own line of clothing, TNA, ever since. The first article of clothing from TNA that resembled yoga wear (lulu-inspired) appeared in 2000.
